If your small business is not already using Facebook Live as a marketing tool, you might consider integrating it into your marketing mix.
The live-streaming video feature is versatile and packs a punch, combining the popularity and ease of Facebook with consumers’ favorite type of media: video.
From showing your potential customers’ insights into the behind-the-scenes of your small business, to daily “news” updates or live-streamed events, these are a just a few ways Facebook Live might make sense for your small business.
Ivana Taylor, owner of DIY Marketers, explains the latest feature Facebook released that allows you the ability to cross-post.
“In the past, you could record a Facebook Live on one account and then you’d have to manually post it to other accounts you own,” Taylor said.
“Now, you can easily cross-post from one account to another — live.”
According to Taylor, this feature supercharges Live’s marketing value because it increases the organic and live views of the post.
“I typically recommend starting Live sessions on your business page, then sharing them to customized lists on your personal profiles.
We all have customers and business contacts who have become Facebook friends.
Put them on a customized list and then share your Live videos to them specifically,” she advised.
Not only that, but Facebook is also now offering retention statistics so that you can see how long people are watching your videos.
“This can really help you craft videos your customers want to watch,” Taylor said.